Fast-Food Happiness

More & more malls being built with the latest a 5 story mall(incl basement) beside Jurong East MRT station to be open before year end 2013. Jurong east area already has IMM nearby & Jurong Entertainment Mall slated to be open later this year.

With more & more shopping malls popping out what does it say about the general happiness of the populace?

Do u buy things because u

• are stressed?
• are unhappy?
• husband/wife ignoring u?
• boss yelled at u?
• shower children with gifts to allay your guilty conscience for not spending time with them?
• buy things to impress people who are also trying to impress u?
• are sucked in by the crowd who is also buying?

Welcome to fast-food happiness where people drown their bad emotions for a couple of minutes of happiness from buying things. With many stressed from their work they want immediate decompression - shopping. In the age of instant noodles, the motto of advertisers is 'BUY/CONSUME NOW!' & pay later through installments.

Only by BUY/CONSUME NOW can stressed people feel a sense of control & power by exercising their buying power. Many people fall into this trap & get further into debt & hordes of seldom used clutter clogging their homes. Are you 1 of them?