Thursday, August 11, 2011

Are You Infected with Affluenza?

What is affluenza? I've never heard of this term until i come across the book with that title. A documentary is done on it. I've let you watch it & decide for yourself how afflicted you are especially in S'pore where there are so many malls growing like weeds near us.

To give you a clue here are a few startling revelations(doesn't matter it mention americans):

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- Americans now spend 6hrs/week shopping & only 40mins playing with our kids.

- I bought a lot more than i planned to. You just see so much. Yes, you do & that's the idea. it's why big malls sell much more per sq/foot than do their smaller counterparts. Seeing so much leads to impulse buying, the key to mall profitability. Only 25% of mall shoppers actually come with a specific product in mind.

- Do you walk fast? Do you eat fast? Do you often do 2 or more things at the same time?

- Corporations are recognizing that the consumer lifestyle starts younger & younger. If you wait to reach children with your product until they're 18, you probably won't capture them.

- Polls show that nearly 90% of American adults worry that our children are becoming 'focused on buying & consuming things'.

- The more Americans fill their lives with things, the more psychiatrists, friends & family members that feel 'empty' inside. The more toys our kids have to play with, the more they complain of boredom.
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Watch Affluenza (56mins)now.

With regards to hobbies, i've seen people with countless boardgames they don't have time to play that clutter up their homes. 3-4 badminton racquets when can only use 1 at a time. 3-4 bicycles when can only ride 1 at a time. Clearly there is far too much possession overload. You may have notice that warehouse buildings have sprout up in recent years for 'consumers' to rent & store their excess stuff spilling over from their overcluttered homes.

Do people need so much stuff? How come more & more people are mentally ill from stress?

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